Throughout these pages we try to continue reflecting on the possibilities and ramifications of the idea of a transmedia theatre. On this occasion we are not going to speculate about the phenomenon as such, neither from the theoretical point of view nor about its intersections with the theatrical, but we are going to talk about the presence of La Fura dels Baus in social networks and specifically in Instagram. Furthermore, we will consider the implications of this presence in relation to their performances. Thus, several questions arise: what image of the company does La Fura build through its photographs? What invites us to see and consequently to do? and, ultimately, how does our view conform, that is, what we see and what we fail to see?