How to study the construction of a city’s image through Instagram posts: a methodology applied to Granada

Our digital world is increasingly visual. Mobile applications focused on digital photography such as Instagram are vehicles for the creation, manipulation and instant dissemination of images. Therefore, Instagram is an open window to researching in Social Sciences and Digital Humanities, and an opportunity to investigate how the young users of this application are developing visual culture in their local environments through global visual languages. This work reviews the methodology used to study it through the analysis of Instagram production in Granada from a sample of 955,564 publications and 375,758 posts and geolocated images collected over a year (between April 2017 and 2018), with the aim of showing how the image of a city is socially constructed.