Jordi Alberich Pascual was born on May 6, 1969 in La Bisbal de Falset, a small town of Tarragona, Spain. PhD at the University of Barcelona (1998), is currently University Associate Professor of Audiovisual Communication and Advertising at the Facultad de Comunicación y Documentación of the University of Granada. His teaching and research activity has been developed as a research expert in Aesthetics and Digital Media Culture. He is member of the SECABA Research Laboratory and of the Research Group Soft Computing and Intelligent Information Systems SCI2S at the Universidad de Granada. He is also associate researcher at the Internet Interdisciplinary Institute IN3, a research center of the Universitat Oberta de Catalunya specialized in the investigation of the network society.