Volver al listado

A Note on Demediation: From Book Art to Transmedia

Autor/a:
Jan Baetens, Domingo Sánchez-Mesa Martínez
Año:
2017
Revista o publicación
Leonardo. The MIT Press Journals (aceptado para su publicación)
DOI:
https://doi.org/10.1162/LEON_a_01541
Etiquetas:
convergence, demediation, immaterial, intermediality, medium theory, remediation, transmedia storytelling
Enlaces:
https://www.mitpressjournals.org/doi/abs/10.1162/LEON_a_01541?journalCode=leon
This article discusses two opposite meanings of the concept of “demediation”. On the one hand the very specific and strongly materializing reading given by Garrett Stewart, who coined the notion in an essay on book art qua visual art. On the other hand the general and more intuitive reading of the term, as it is sometimes used in the broader debate on digital culture as immaterialization. Putting a strong emphasis on the (broad) notions of materiality and medium-specificity, the article offers a critique of certain immaterializing tendencies in transmedia storytelling theory, while ending with the brief presentation of an example (the collaborative network called general instin) that tackles, within the framework of ghost theory and dust theory, the dialectic relationship of materiality and immateriality.
  • Universidad de Granada
  • Ministerio de economía y competitividad